Hello world!
Friday, May 16th, 2008Welcome!
The word is getting out, it is no longer enough just to maintain the status quo and measure your business
success by the competition. In today’s global environment, one has to create opportunities and find ways
To exploit the “Tech Gap”. The travel industry is in flux and under going a massive “Sea” change unlike any other Industry at the current time.
There are numerous reasons for this change and most are external to the industry itself. The events of September 11, 2001 for example, still have ramifications rippling throughout the entire world. But more specifically I want to address the plight of the Brick and Mortar travel agent in an Internet age.
First of all there is a great need on the part of the Travel Agent, especially the stand alone ones still standing, to make a cultural adjustment and then perhaps, with the right information and wiliness to
Change they can transition to the new age of marketing travel. Some needed paradigm shifts are in order:
- Internet Technology and online booking engines.
- Commissions versus Fee for Service
- Servicing and keeping customers by delivering great service. Cannot
- Rely on location and just being convenient anymore.
There are many, many more, the above are just a few of the needed cultural shifts mandated by a new age of marketing. Then too, nothing is static any more because of exploding technological innovations there seem to be enhancements every single day. What to do? How to keep up?.
A mere 100 years ago it took sixty years (three human generations) for a technological shift to mature and transition an Industry into a totally new way of doing its business. Today it takes 6 years (1/3 of a human generation) . That means before it took a father, son and grandson and entire lifetime to assimilate the subtly nuisances of a business innovation. But today we as individuals must absorb and adapt to a minimum of 10 technological shifts in whatever industry we are a part.
As incredible as that may sound it’s not the most amazing part of the scenario. The scary part is this: to be
Successful in business today the business professional must not only adapt to those changes and make the necessary adjustments to survive and to become profitable. But absolutely must have a system to cope with the astronomical, lighting quick changes.
There are some awesome systems in place to hold your hand and guide you through the process:
Take a look at the most cutting edge system available today for entrepreneurs and business professionals: See Awsome System
Robert Reece
